CITY OF PHILA.

The City of Philadelphia partnered with 76ers star Tyrese Maxey to promote their "Safer, Cleaner, Greener" initiative. Working alongside our friends at LevLane, we developed a high-energy commercial to showcase Maxey’s involvement and highlight the city’s efforts toward a cleaner, safer, and more sustainable future for all Philadelphians.

We shot the entire commercial in one day, with just 17 minutes of time with Tyrese Maxey on set to capture a mix of motion shots, lines to camera, and stills. The tight timeline required precision and efficiency, and we turned around the final edit just two weeks later, delivering a polished piece that captured Maxey’s energy and the city’s vision.

The commercial now airs during every 76ers game throughout the 2024-25 season, reaching a wide audience of fans and showcasing Philadelphia’s commitment to a Safer, Cleaner, Greener future. It’s become a staple in the team’s broadcasts, reinforcing the city’s message with every game.