WEIGHT WATCHERS

We captured Jordan’s daily routine through a documentary-style approach, showcasing how Weight Watchers Freestyle seamlessly fits into her busy life as a working mom.

Filming in real-life settings, we highlighted her flexible food choices and on-the-go lifestyle, creating an authentic and relatable story that resonated with the brand’s audience.

The campaign successfully aligned with Weight Watchers' brand ethos, delivering a relatable and inspiring story. It resonated with the audience, reinforcing the flexibility of the Freestyle program and its impact on real-life users.